Ribbon · Head of Product Design · 2022–2023
No place like home.
Housing is a binary choice — rent at 0% or buy at 100%. Ribbon existed for everyone the second number leaves behind.
As Head of Product Design I led design across the RibbonCash+ offer platform and the mobile app, stood up the Quilt design system, and prototyped Fragments — a concept that lets you own a little of the home you live in.
Web · The offer platform
Offers, minus the mortgage face.
The agent-facing web platform — RibbonCash+ offers, coverage and closings — redesigned end to end on Quilt.
RibbonCash+ turned a mortgage-shaped process into a guided conversation: enter the offer, watch the coverage band explain itself — Ribbon Value to Max Ribbon Value, covered, most likely accepted — and sign. The flow reads like the brand: calm, purple, sure of itself.
Mobile · Fragments
Own a little, live a lot.
Fragments was Ribbon’s next bet, and we prototyped it end to end: fractional ownership for everyday renters. Pay what you can now, build equity along the way, and carry it with you — a little more owner in every home you live in.
The foundation
Quilt. Every piece, one pattern.
Ribbon’s atomic design system, drawn as two Figma libraries — Base for the components, Theme for the brand. Reckless Neue for the moments, Matter for the interface, one purple to rule the palette — and every offer, coverage card and closing stitched from the same cloth.
