CK DesignREX Homes
$730K
4.25M
$1.25M
7 Willercrest Hill Blvd.$730,0004 bd · 3 ba · 2,170 ft²
$469K
IN ESCROW
FOR SALE
$910K
Custom Draw Area

REX Real Estate · Head of Design · 2020–2022

Real estate, redrawn.

A tech-first brokerage built to break the 6% commission — with a product that hadn’t caught up to the ambition.

I was brought in as Head of Design with three mandates: build the design team, stand up a design system, and reimagine the REX App and website end to end. I hired and led a team of eight across product design, multimedia and product management.

Zarah — Senior Product DesignerZarahSenior Product Designer
Donnie — Sr. Multimedia DesignerDonnieSr. Multimedia Designer
Patrick — Staff Product DesignerPatrickStaff Product Designer
Heather — Sr. Product DesignerHeatherSr. Product Designer
Karina — Product ManagerKarinaProduct Manager
Matthew — Sr. Product ManagerMatthewSr. Product Manager
Ina — Sr. Product ManagerInaSr. Product Manager
Juliet — Staff Product ManagerJulietStaff Product Manager

Web · rexhomes.com

Selling homes, not commissions.

The public site and web app, redesigned end to end — one continuous journey from first search to sold sign, built on the new design system.

We rebuilt rexhomes.com around the buyer’s map: draw your own search boundary, tour from the listing page, and watch the fees you’re not paying add up at every step. Selling became a five-minute conversation instead of a phone call.

+118%organic search trafficin the first year after relaunch
2.7×listing-page engagementtime spent on the redesigned LDP
−44%time to first tourfrom landing to a booked showing

Mobile · The REX App

The agent in your pocket.

The REX App was rebuilt from the first tap. Draw a search area with your finger. Filters that speak human. A Sweet Spot calculator that knows when buying beats renting. Browsing, touring, offers, escrow — the whole journey, minus the middleman.

The foundation

Brix. A design system, built brick by brick.

None of it scaled until the system did. I helped build Brix to codify the brand — the X, the red, the cartography — into tokens, components and patterns shared across iOS, Android and the web, so a design team of eight could keep 50+ engineers building, never waiting on design.

$785K
Any1+2+3+4+
See 279 Results
Single Family
$822K
Santa Clara, CA…
IN ESCROW

3D · Concept R&D

Housing as a service.

An R&D concept for life after closing: the home as a living dashboard. We modeled buyers’ homes as 3D floor plans and made them the interface — lights, locks, thermostats and sensors pinned to the rooms they actually live in.

HAAS — 3D floor plan, ground floorHAAS — 3D floor plan, second floor

Motion graphics

Animation that moves homes.

Motion was part of the system too. With our multimedia designer we cut app promos, product explainers and the Sweet Spot campaign to the same brand beat — every frame on the grid, every pin on the map.